How much is a fruit logo worth?

If you ask Big Tech, they’d say anywhere from 200 to 400 dollars. All for a little symbol. You see, they want you to associate their name with quality, because if you do, they can sell you whatever they want for however much they want to charge.

And these tech conglomerates? They don’t want you to know that there are great alternatives out there with all the features you could possibly desire for half (or way less than half) as much, just because the brand isn’t a status symbol.

Take this Empower Fit Pro, for example. It monitors your health–your heart rate, your temperature, your blood pressure, your blood oxygen levels–just like all those big name watches. And it monitors your activity–your steps, your exercise, how many calories you’ve burnt–just like all those big name watches. And it gives you notifications on your wrist, just like all those big name watches.

Also read The best wrist smart watch: top wearables you should buy today

The real difference? It’s missing that lower-case ‘i’ before its name, which means you can get it for under $40. That’s less than a certain company in Cupertino charge for a replacement band.

Oh, and by the way, this comes with two replacement bands.

In other words, you get everything and more for a fraction of the price.

So we’ll ask again: how much is that fruit logo worth?